For many years people have associated Raya as a name to Nokia phones, most of the people did not know that Raya has become one of the top electronics stores in Egypt with a wide variety to offers.
Our main objective was to position Raya as top of mind choice for electronics, so the first step was to create the NEW look & feel of Raya and create something totally and traditional and very creative yet deliver the message from the first
We created Raya’s Avatar, a face made of electronics that shows the variety of electronics available in Raya stores.
This strange face was supported by the line “THINK ELECTRONICS” that worked %100 with the concept and directly delivered the message that whatever you might think of in a field of electronics you will find it at Raya stores.
Then after the new look and feel of Raya we took it further with a full brand identity, inaddition to press and magazines ads, billboards, digital media, all retail stores rebranding, T- shirts, shopping bags, receipts, warranties, bus branding, buyer’s guide, mail shots etc..